Ancillary uptake review
Bags, seats, insurance, and airport transfers as they appear after the fare — the third screen travellers did not expect to meet.
From RM 9,600 per ancillary sequence
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Briefings we write for travel booking apps
Each briefing names a stretch of the booking path. We do not sell a catalogue of modules. We sit with the screens your travellers already use.
Utilitymeadowpoint works with people who run travel booking apps for Malaysian and nearby routes: domestic air, ETS, and hotel-plus-flight bundles. The work is a written briefing, not a login or a monthly seat at a console.
Choose the stretch that is actually hurting — the fare calendar, the passenger form, the bag screen, or the week after the ticket is issued. If you are unsure, start with the booking funnel review; it is the piece we are asked for most often.
Booking funnel review
A three-week walk of one live booking path, from search to issued ticket, returned as a written briefing and a follow-up conversation.
From RM 12,400 per booking path
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Cancellation pattern brief
The week after a ticket is issued: change fees, twenty-four-hour windows, and the copy that makes a domestic booker give up or call a hotline.
From RM 7,800 per ticketed path
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Destination search study
What people type, filter, and abandon on the search screen for Malaysian city pairs and island weekends — before a fare is even chosen.
From RM 8,900 per search screen
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